The Composure Index is built by Mel Higgins, a strategic communications operator with 20+ years across capital markets, emerging technology, marketing, and executive positioning.
Most companies — and most senior leaders — do not have a story problem. They have a clarity problem. The work may be strong. The market may be real. The team may be exceptional. But if investors, partners, search firms, media, talent, customers, and internal teams cannot understand why it matters quickly and credibly, opportunity starts to leak.
Mel’s work spans fintech, blockchain, asset securitization, decentralized markets, social impact ventures, global media, and regulated environments where the audience is sophisticated and the margin for narrative error is small.
The throughline is translating complexity into trust: narratives that withstand scrutiny, communications systems that support growth, and positioning that helps decision-makers understand what to do next.
She is a Yale SOM executive program graduate in Leadership for Global Business & Politics, and a hands-on operator who writes, builds, edits, advises, and executes.
Capital markets, emerging technology, marketing, narrative, reputation, and executive positioning.
Investors, institutions, regulators, media, partners, talent, customers, and internal teams.
Executive program graduate in Leadership for Global Business & Politics.
Work in markets where a vague claim gets discounted fast: finance, emerging technology, regulation, reputation, and executive visibility.
Positioning that has to make sense to investors, partners, media, search firms, boards, talent, customers, and internal teams.
Not theory handed down from a distance. The stack is built by someone who writes, edits, advises, builds, and ships.
The work sits across narrative, reputation, executive communications, strategic positioning, and the conditions that make people act.