LinkedIn is not your résumé. It is the first diligence page. Search firms, investors, reporters, partners, and senior peers use it to decide whether your category is obvious enough to keep reading.
The Kit scores what a fast senior read actually checks: category, authority, proof, trajectory, freshness, and search visibility. You leave with a Gap Report, section-by-section rewrite prompts, a pre-publish checklist, and the Audit Companion — an AI skill that tests your drafts against the rubric instead of smoothing them into generic executive language.
Before anyone reads the long bio, takes the intro call, or forwards your name, they check the page that already exists. The Audit Kit fixes that surface first: headline, above-the-fold signal, proof density, role logic, and the language that tells the right reader what to do with you.
The Kit catches the five patterns that end the first read early: category confusion, buried seniority, claims without evidence, unexplained moves, and dormant activity. Then it gives you the fix order.
It evaluates category clarity, headline signal, above-the-fold proof, authority, role logic, search visibility, freshness, and the gaps that stop a senior read early.
No. The Kit starts with the static profile because that is the page people check whether or not you publish.
It is an AI skill that reviews your draft against the rubric, flags weak proof, and pushes the language away from generic executive phrasing.
An access code arrives by email at purchase. You score your profile on this site, the Gap Report assembles from your answers, and you download the completed audit and report when you finish.
If sections keep scoring 2, the problem is upstream of the writing. That's the Positioning Protocol's job.