Your track record is not the question. The question is whether the market can read it fast enough to place you in the right category. The Positioning Protocol turns your category, proof, audience, content, and outreach logic into one usable brief.
The output is the Executive Positioning Brief: one page that can brief a search firm, keep a ghostwriter aligned, guide a PR firm, and tell you what not to say.
You are VP to C-suite, a founder/operator, board-facing leader, or senior expert with a real record and an unclear market signal. You want an instrument, and you will run the work it structures.
You want personal-branding vibes, motivation, or a ghostwritten profile. This is a method you run, not a coach you retain.
It is a one-page source of truth for how a senior leader should be understood: category, proof, audience, narrative, content, and outreach logic.
No. It includes orientation videos, but the product is an instrument: prompts, rubrics, worksheets, and a final brief.
An access code arrives by email at purchase. You work through the Protocol on this site, your progress saves as you go, and when you finish you download the completed workbook, your Brief, and a summary of the decisions you made.
Senior leaders with a real record and an unclear market signal; especially when the next mandate is bigger, different, or more public than the last one.
The Bundle adds the Audit Kit and the done-for-you templates. View the Bundle. Just the LinkedIn layer? The Audit Kit.